The main Ambassador of the Cromatina® line Discovered the love virus was the Showgirl, Educator and Actress Susanna Messaggio.
At the same time, the T-shirts are placed as articles in all the OS FASHION STORES in Northern Italy.
After Susanna, the marketing action continues and the T-shirts are worn by other well-known personalities of the moment such as Alex and Tiziana of Uomini&Donne or the actor Alessandro Fella.
The first official Cromatina® Store then opens in Sesto San Giovanni, in the province of Milan.